• AVOIDING OUT OF STOCKS: A PROACTIVE APPROACH TO SHELF AVAILABILITY

    AVOIDING OUT OF STOCKS: A PROACTIVE APPROACH TO SHELF AVAILABILITY

    Out-of-stock (OOS) is something that retailers really do not want to hear and for good reasons too. Most shoppers if they do not find the brand they are looking for in a store will seek the next best substitute or not shop at all. This implies that as a manufacturer, you do not sell, also customers loose loyalty in your brand and try to satisfy their needs with different brands. Stock-outs should be avoided and this is possible if manufacturers know the reasons for which they occur. There are many ways to prevent a stockout which apply to manufacturer and retailers, and hence they do not disappoint their customers, they are as... Read More