Food Recall Management is serious business. When a product is being recalled time is of the essence and if proper traceability practices have not been maintained your recall experience will be a nightmare. Food recalls and withdrawals are inevitable in the food industry. From a marketing perspective, preserving your brand reputation while ensuring consumer safety during food recalls is a priority. Understanding consumer responses to food recalls is also crucial for proper food recall management. How do you maintain customer loyalty while managing a food crisis?
In this webinar join expert speaker Michael Brodsky, where he will discuss how to go about developing, implementing and ensuring an effective recall plan.
Session Highlights:
Stopping the delivery and sale of the product in question
Informing the appropriate regulatory agencies
Proper and timely removal from the marketplace of the product in question
Food Recall Classifications
Developing a recall program
Implementing an effective recall plan
Why You Should Attend:
Product traceability and food recalls can be tricky to manage. Food producers use many controls to ensure the safety of their products. Despite their best efforts; however, sometimes unsafe food products, or those that do not meet legislative requirements, make their way into the marketplace. When an unsafe or violative food product has left the control of the manufacturer/distributor, it must be removed from the market. This process of removing the product is called a recall.
Attend this webinar to understand how to develop and implement a cost-effective recall plan that will protect consumers and your brand.
Who Should Attend:
*You may ask your Question directly to our expert during the Q&A session.
** You can buy On-Demand and view it as per your convenience.
Michael Brodsky
Michael has been an Environmental Microbiologist for more than 45 years. He is a Past President of the International Association for Food Protection (IAFP), the Ontario Food Protection Association (OFPA), and AOAC International. He serves as Co-Chair for the AOAC Expert Review Committee for Microbiology; as a scientific reviewer in Microbiology for the AOAC Official Methods of Analysis; and the AOAC Research Institute. He is a reviewer for Standard Methods for the Examination of Water and Wastewater and a chapter editor on QA for the Compendium of Methods in Microbiology. Michael is also certified by Exemplar Global as a technical assessor in microbiology for the Standards Council of Canada (SCC) and a lead auditor/assessor for the Canadian Association for Laboratory Accreditation (CALA).