marketing-to-medicare-or-medicaid-beneficiaries-what-you-can-and-cannot-do

Marketing to Medicare or Medicaid Beneficiaries - What You Can and Cannot Do?

On Demand

  • 60 minutes
  • 0 Day Left
     Jan 16, 2020 - Jan 24, 2020
  •   08:00 AM - 09:00 AM ET
    05:00 AM - 06:00 AM PT

The Statute and the regulations only tell part of the story. Because the Anti-Kickback Statute is so broad it what it proscribes, healthcare organizations, conducting what would be normal marketing activities in other industries, have run afoul of the statute on numerous occasions. This program will review not only the Statute and its safe harbors but will provide an in-depth overview of OIG guidance and advisory opinions dealing with marketing activities, as well as a review of case law regarding marketing behavior.

If your organization, be it a hospital, physician practice, DME provider, or any other provider offering healthcare services or supplies, engages in marketing its product or services, care must be taken to ensure that the organization does not run afoul of the anti-Kickback Statute. This program will review not only the statute itself, and the safe harbors, but will also critique the caselaw, OIG advisory opinions, and OIG compliance guidance to help you understand what you can and cannot do with engaging in healthcare marketing.

Join this session with our expert William Mack Copeland where he will provide the attendee with an understanding of the federal Anti-Kickback Statute and its broad reach. It will give the attendees the tools necessary to protect themselves and their organizations from federal and state enforcement efforts under the Statute.

Session Highlights:-

  • A brief review of the Anti-Kickback Statute, what it is and what is prohibited.

  • A brief review of the safe harbors that relate to marketing activities.

  • A review of the OIG advisory opinions as they relate to marketing.

  • A review of OIG compliance guidance as it relates to marketing.

  • An overview of case law relating to marketing activities.

  • Strategies that should be taken to preclude liability.

Why you should attend:-

When you finish this program, you should have a good understanding of what you can and cannot do with regard to marketing activities. The penalties for not conducting a marketing program correctly can be severe, including exclusion, civil monetary penalties, and even criminal prosecution.

Who you should attend:-

  • Hospital executives

  • Physicians

  • Dentists

  • Podiatrists and chiropractors

  • Physician practice executives

  • DME provider executives

  • Ancillary service providers

  • Ancillary service provider executives

  • Attorneys representing any and all of the above


You may ask your Question directly to our expert during the Q&A session.

** You can buy On-Demand and view it at your convenience.

William Mack  Copeland

William Mack Copeland

William Mack Copeland, MS, JD, PhD, LFACHE, practices health care law in Cincinnati at the firm of Copeland Law, LLC. He is also president of Executive & Managerial Development Group, a consulting entity providing compliance and other fraud and abuse related services. A graduate of Northern Kentucky University Salmon P. Chase College of Law, Bill is a frequent author and speaker on health law topics. Copeland is a member of the American Health Lawyers Association, American, Ohio and Cincinnati Bar Associations and is a life fellow in the American College of Healthcare Executives. A former hospital chief executive officer, he was awarded the American College of Health Care Executives Senior-Level Healthcare Executive Regent’s Award in 2007.

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