Strategies to Recruit and Retain Latino Students

Live Webinar

  • 60 minutes

The webinar reviews the changing demography of America and of the higher education landscape. Latinos are a growing segment of the traditional college-aged population and rapidly becoming a majority of the K-12 population in many cities and several states. The webinar provides successful strategies to attract, retain, and graduate Latino students.

Join this session by expert speaker William V. Flores, where he will address the growing Latino student population and the critical importance of different recruitment and support strategies to capture and retain the Latino Higher Education Market.

Session Highlights:

  • The changing demography of the United States with reference to the growth percentage of Latino Students.

  • The characteristics of the Latino student population.

  • Special needs of Latino students for their success.

  • Concerns of Latino parents, why they may not want their children to attend your campus and strategies you can take their minds.

  • Special recruitment considerations to attract Latino applicants. What works and what doesn’t.

  • How to grow the Latino pipeline of applicants to your campus.

  • How to design student service programs to support and retain Latino students.

  • How to re-design academic degree programs to attract, support and retain Latino students.

  • How to help Latino students graduate.

  • How to enlist the support of Latino alumni to help mentor and recruit Latino students.

Why You Should Attend:

Latino students are one of the fastest growing segments of the higher education market. Latinos will represent one-third of all college students by 2026. Many institutions have trouble attracting, keeping, and graduating Latino students. Other institutions are trying to build support programs to retain the Latino students they have on their campuses. This presentation will provide strategies that have worked on other campuses.

Who Should Attend:

  • Directors of Recruitment

  • Admission officers

  • Transfer specialists

  • Financial aid specialists

  • Academic advisors

  • Directors of retention services

  • Directors of First Year Experience

  • Provosts

  • Vice presidents for student affairs

  • Faculty who direct mentoring programs

*You may ask your Question directly to our expert during the Q&A session. 

** You can buy On-Demand and view it as per your convenience.

William V. Flores

William V. Flores

Dr. William V. Flores is professor of Political Science. He served as President of the University of Houston-Downtown with 14,500 students (39% Latino and 29% African American). He previously served as Deputy Secretary for the New Mexico Higher Education Department and, prior to that as Executive Vice President and Provost of New Mexico State University. He was also Dean of the College of Social and Behavioral Sciences at Cal State Northridge. He increased enrollments, retention rates, and graduation rates at several institutions and, as a consultant, has assisted other institutions to develop strategies to increase enrollments, graduation rates, develop new academic programs, expand online programs, and increase revenue streams. He has served as an instructor or administrator at public, private, and religious institutions.

Flores has served on the President’s Trust of the Association of American Colleges and Universities, the Academic Council of the American Association of Public and Land Grant Universities, and as chair of the Governing Board of the Hispanic Association of Colleges and Universities. He created and for three years chaired the Higher Education Learning Path for Points of Light and as a member of the Council of College and University Presidents of the Kettering Foundation. He is co-editor of Latino Cultural Citizenship and Democracy, Civic Engagement, and Citizenship in Higher Education: Reclaiming Our Civic Purpose (forthcoming Spring 2019).

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