understanding-analyzing-financial-statements

Understanding & Analyzing Financial Statements

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CEU Approved | Pre Recorded

  • 60 minutes

All non-financial professionals are challenged in today’s business environment to manage and ensure full and efficient utilization of limited resources to improve profits and productivity and achieve overall business success. This requires as a foundation the understanding & analyzing of financial statements.

Financial transactions of a business are transformed through an accounting process to three key and required financial statements, they are:

  • Balance Sheet which shows what the company owns minus what it owes and the resulting financial strength of the company

  • Income Statement which indicates the comparison of revenue earned from providing goods and services less the costs or expenses used to provide the goods and services. This resulting comparison is called profit or surplus

  • Cash Flow Statement which indicates the company’s sources and uses of funds 

The ability to understand and analyze financial statements is key and relevant to making sound business decisions. One essential key is the understanding of the different terms, tools and techniques used in the process of preparing these statements. Non-financial professionals find this a conflicting challenge and need a simple framework for understanding & analyzing these statements.

Join this session by expert speaker Carl Young, where he will provide you a good sound working knowledge of financial statements and substantially enhance your ability to use them in the management of resources, improving the profits and productivity of your company. I guarantee it! This webinar has been specifically prepared for the non-financial professional.

Session Highlights:

  • The basic framework used in the preparation of financial statements

  • The basic components of each statement and their use in business decisions and resource management

  • Simple understanding of finance & accounting

  • Simple understanding of: o Cash vs. accrual basis accounting

  • Accounting concepts and building blocks

  • Core components of financial statements

  • Analyzing financial statements as the language of business

  • Simple financial statement terminology

  • Simple signs of business financial healthy

  • Financial statement red flags, cautions, and concerns

  • Relevant ratios to improve profits and productivity with attendee exercises and engagement

  • Essence of ratios, trends, comparisons, and cash in all business analysis and decisions

  • Review of five essential categories of ratios to measure impact of:

  • Profitability

  • Efficiency

  • Liquidity

  • Solvency

  • Cash

  • Essential essence and utilization of:

  • Working Capital

  • Cash Management

  • Free Cash Flow

  • Positive signs of financial health within a company

  • Red Flags to be aware of based on potential danger signs

Why You Should Attend:

This webinar provides this simple platform and moves the many myths about accounting and financial statements to simple to understand and apply tools and techniques. Special emphasis is placed on understanding of the various terms used. These financial statements are considered the language of business and the means and methods by which the financial health of the company is conveyed to the owners, managers, and stakeholders.

Who Should Attend:

  • Non - Financial Professionals Financial Professionals Accountant Management Professionals

  • Financial Professionals who need a refresher in the basic tools and techniques of Understanding & Analyzing Financial Statements.

  • Mid and Senior level managers

  • Attorneys

  • Purchasing personnel

  • Mergers & acquisitions professionals Business Owners & Entrepreneurs

  • Business Managers

  • Resource Manages

  • Sales Personnel

  • Operations Managers

  • CFOs

  • VPs of Finance & Operations


Advanced Preparation: None

Program Level: Intermediate

Prerequisites: Basic knowledge of Accounting

Field of Study: Accounting


*You may ask your Question directly to our expert during the Q&A session.

** You can buy On-Demand and view it as per your convenience.

Carl Young

Carl Young

Carl Young is an Author, Speaker, Trainer, Consultant, and Coach. He holds an MBA and completed graduate studies in Accounting and Taxation. He is a former CFO of a 275M, high growth technology-based company. He has over 25 years of senior-level business management experience. In addition, he has over 25 years of training experience in finance, accounting, and business management. Former CEO of his own small parts manufacturing company as well as former Senior Financial Associate of the major consulting firm.

He is a member of the American Society of Corporate Controllers, Council of Experts (investment firm Gersen & Lehrman), Society of Industry Leaders (sponsored by Standard & Poors), and the National Association of Accountants.

An engaging and entertaining speaker and trainer who draws from his experience as a former CFO to make relevant teaching points. Sessions are rich in content, lively, full of energy and include lots of audience interaction. He has branded himself Mr. Simplicity! His goal is to make finance and accounting relevant to non-financial professionals using tools and techniques

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